The ZA Edit
The ZA Edit is a contemporary womenswear concept currently being developed by Zara Shafiq Khan.
Built around sculpted silhouettes, precise construction and fluid movement, the label explores a modern approach to occasion and resort dressing.
The Idea
Structured femininity without unnecessary rigidity.
Structured femininity without unnecessary rigidity. Strong waists, considered tailoring, romantic volume and movement, designed as modern statement clothing rather than trend-led fashion.
Design Direction
The vocabulary the collection is being built from.
Current Development
Where the work actually stands today.
The concept is currently moving through product development, positioning and early collection planning.
Initial development centres on elevated occasion and destination dresses, with selected full-coverage silhouettes forming part of the wider collection.
Founder
The venture builds on the fashion-design work that came first.
The venture builds on Zara's earlier fashion-design work and her later experience across brand, marketing, design and content.
About Zara