Zara Shafiq Khan
Design & Brand / 2018 — 2023

Design
& Brand

Identity, packaging, campaigns, print, digital and web for Harmony Mineral Water, SNB Group and Ploutus Holdings.

RolesGraphic Designer & Marketing Executive
Marketing Manager & Graphic Designer
Freelance Web & Graphic Designer
Years2018 — 2023
DisciplinesIdentity · Packaging · Campaign · Print · Web
Harmony Mineral Water premium gift carrier, packaging design
Harmony · Premium carrier
Harmony Mineral Water — Drink Pure bottle campaign image
Harmony · Drink Pure
01

Identity & Packaging

Harmony · Baily Foods

A mark, a label system, and the pack range it has to survive.

Harmony Mineral Water on-the-go multipack and bottle
Harmony · On the go, 8-pack
Baily Foods ghee jar with pasture label, packaging design
Baily Foods · Jar and label
Baily Foods mark and label on a striped ground
Baily Foods · Mark and label
One familyFlavour changes, the system does not.
02

Campaign

SMEG — Better Life · Print · Social

Concepts taken through layout to final execution.

SMEG Better Life Christmas campaign poster
SMEG — Better Life · Campaign
SMEG Better Life campaign as a magazine spread
SMEG · Press layout
Where it ranPrint, social and shopfront — the same idea, three different crops.
Harmony back-to-school promotional key visual
Harmony · Seasonal promotion
KAYFI Eid greeting, purple and gold social artwork
KAYFI · Eid social
03

Digital & Web

Sahara · Ravenstar · Yoi

Layout, hierarchy and page systems rather than decoration.

Sahara vehicle livery design, gold and green vans
Sahara · Vehicle livery
Yoi athletic brand website, full page design
Yoi · Website, full page
Ravenstar jewellery-tech website, dark pattern section
Ravenstar · Website design
Business card system on a yellow ground
Identity · Card system
Same handA pack, a poster and a page, built from one set of decisions.
Next — 03

Wabi Sabi

Solo exhibition · World Art Dubai · 2020.Continue →