Zara Shafiq Khan
Fashion Design / EGO

EGO

Print and collection development — motif, colourway, placement and the finished design, drawn and specified in-house.

RoleFashion Designer & Graphic Designer
Years2017 — 2018
ScopePrint · Motif · Colourway · Collection development
EGO — embroidered red kurta, completed design render, front
EGO · Embroidered kurta
EGO — embroidered red kurta, completed design render, back
EGO · Kurta, back
01

Collection Development

Completed design renders

Silhouette, placement and finishing, resolved before sampling.

EGO — coral frock, completed design render, front
EGO · Coral frock
EGO — coral frock, completed design render, back
EGO · Coral frock, back
EGO — yellow frock, completed design render
EGO · Yellow frock
EGO — chambray shirt dress, completed design render
EGO · Chambray shirt
One handThe print, the placement and the garment were drawn by the same person.
02

Print & Motif

Digital print · Repeat · Border

Original artwork, built as repeats and placed on the body.

EGO — dense botanical digital print artwork
EGO · Botanical print
EGO — lemon print panel with cobalt chevron stripes
EGO · Lemon panel
EGO — blue block-print repeat with border
EGO · Block print, border
EGO — tropical digital print, sleeve placement
EGO · Sleeve placement
Why prints lead hereThe prints are the surviving output of this chapter, and they are the part drawn from nothing.
03

Specification

Development strip · Colourways

The working documents behind the designs above.

EGO — print, cutwork, flat, garment and worn, on one development strip
EGO · Development strip
EGO — four colourways of one silhouette
EGO · Four colourways
EvidenceKept because it proves the work, not because it is the prettiest page.
Next — 02

Design & Brand

Identity, packaging, campaigns and digital.Continue →