Outfitters
Seasonal collections for a national high-street retailer, with the in-store and campaign graphics that carried each launch — where the fashion training and the communication-design training first worked as one job.
RoleFashion Designer & Graphic Designer
Years2014 — 2016
SeasonsSummer 2016 · Festive 2016 · Winter 2016
01
Winter 2016
Outerwear and wovens — the garment first, then the pack it came from.
The pack specifies it; the photograph proves it was made.
Outerwear, wovens and jersey developed as one range.
02
Festive 2016
Festive knitwear — border artwork, embroidery placement, technical drawings.
Border repeat, placement and drawing developed together, then handed to the mill as one package.
03
Summer 2016
Print development and colourways, from artwork sheet to sampled garment.
Every sheet, sample and garment travels under one code.